Build a modern and responsive website

Your website is the face of your business. Whether you have a physical office or your startup is fully online, it is crucial to have a modern and responsive website. One of the first things potential customers do is visit your website to get informed. A well-designed and responsive website will convert your visitors into customers. Responsive design helps your visitors to view the website on different devices. Based on research conducted by Statistica.com, mobile devices (excluding tablets) generated 52.6 % of global website traffic in 2019. Your google ranking will be better when your site is responsive.

Such sites can be built in two ways. If you are tech-savvy, then you can easily build a site using Divi WordPress templates. You need to invest time to build and design your site. In this way, you can save money from hiring a website developer. However, this requires higher learning time and at least above-average knowledge about computers. Another option is to outsource this project to a website developer or a company. This will save you a tremendous amount of time, but slightly costlier.

The website marks the first impression of your business. We highly advise on investing time in structure, design, and a certain amount of budget

Consistency in Branding

The customer recognizes your brand. Branding is not just your logo. Most of the startups spend a huge amount of time creating their logo, but they forget about branding. Branding is also about the voice, colours, fonts, and even your website’s layout. Consistent branding help businesses connect easily with their customers. Branding is about colours, fonts, and the voice of your business.

We highly recommend developing a solid brand guideline. You need to ensure that you and your team do not play around too much with changing fonts, colours, the voice of the brand in the early stage. It confuses your audience.

Consistency in branding will help you to convey a message and to achieve your goal. One of the key features of good branding is that it is solid yet flexible. Well developed brand guidelines will help your brand to be consistent.

Fresh and Solid Contents for Social Media Channels

Social media channels work like baits; baits that drive visitors to your website, to your product. This bait has to be well thought through and designed. Publishing fresh and well-designed content regularly will drive regular traffic to your website via social media channels. Good design is simply the ability to portray your message the best way possible. Solid designed content attracts the right people to your brand. Quality content makes a huge difference, helps business to stands out.

We highly recommend and support in building an effective content strategy for startup entrepreneurs. There are many online tools available online, which can be used in creating modern, trendy content. Websites such as Vecteezy, pngrepo, Unsplash offer many royalty-free images. When it comes to hassle-free music for video content, we highly recommend the YouTube music library.

In case you are not handy with designing and creating content yourself, we highly recommend allocating budget for a professional content creator, copywriter. We have helped several startups in developing content strategy and content. If you are open to brainstorm with us, then just reach out to us.

Adaptive Social Media Strategy

Startups can get huge leverage with the help of using social media channels accurately. Over billions of people are actively floating around on different social media platforms. We highly recommend spending time researching identifying the right social media platform for your business. Once identified, the next step should be developing an adaptive social media strategy. The reason highlights the word adaptive is because the social media platform algorithms are always changing. For example, back in 2012 content shared via the page organically reached 16% of their followers, where in 2015 it was only 2.3%. This only means that startups must consider sponsored posts to reach the targeted audience.

At the same time, businesses should not use one strategy for all social media channels. Different platform has different content possibilities and different user base. It is crucial to adapt strategy, design of the content, messages based on the platform.

Delegate Repetitive Tasks

Starting up your own business and managing day to day tasks can divert you from focusing on the more important tasks in their company. Startup entrepreneurs tend to micromanage and perform repetitive tasks. This requires a huge amount of time and energy. Yes, it might save some cost, but micromanaging has an extremely high opportunity cost, and it is not worth it.

If you don’t have the money to hire new employees, you can start having a virtual assistant to get things done. Outsource your day to day tasks to freelancers. Hiring unpaid interns from business schools can also give you leverage.

Becoming a startup entrepreneur can be challenging and nerve recking. At oridoc, we know exactly what you are going through because we have built our businesses from the group up. We know that there are many ways to run and grow your business even if you only have minimal funds. It is about how you make use of your available resources to your advantage as a startup. If you require support, or interested in brain-storming over some coffee, just reach out to us via the contact. We are looking forward to helping your business grow together.