The COVID-19 pandemic has swooped on us, completely changed how we work, socialize, and interact in both professional and personal levels. Similar to most of the virus, the COVID-19 virus spread when infected people get in contact with not infected people. In other words, getting in close physical contact with an infected person increases the chance to get infected. At this moment, we don’t have a vaccination to fight this virus. Social distancing can minimize the chance of getting infected and stop this virus from spreading on a rapid scale. Social distance is getting in close contact with a group of people, avoid crowded places, and maintaining at least 1.5 meters of distance between two people.

Major brands from all over the world have adapted and adapting their logos to promote the importance of social distancing and staying at home during this pandemic. Usually, logos are sacred in trademark and barely tampered with. Several brands have taken the opportunity to promote social distancing through smartly playing with their logo.

Chiquita Banana

The Swiss producer and distributor of bananas, Chiquita have temporarily removed Miss Chiquita, the lady who normally decorates the logo, because she is social distancing at home.

McDonald’s

McDonald’s, the world’s largest chain of hamburger and fast-food restaurants, have temporarily separated its trademark golden arches to promote social distancing in Brazil and India.

Mercado Libre

Latin America’s biggest online marketplace company, Mercado Libre changed its handshake logo to promote social distancing.

Volkswagen

Europe’s biggest car manufacturer VW has separated the V and W to promote social distancing and even highlighted with motion graphic video stating “Thanks for keeping your social distance.”

Randstad

Randstad, the famous dutch company for HR services, has modified the logo to emphasize the message “keep your distance.”

Mercedes-Benz

The Stuttgart based premium car manufacturer has revised its logo on social media channels by putting additional space between the famed three-pointed star and the ring that surrounds it. Social distancing has been further emphasized by the statement “Thanks for keeping distance.”

Pizza Hut

Pizza Hut altered its logo to encourage social distancing by replacing the word “Hut” with “Home.” The company wants it’s consumers, to stay at home and enjoy pizza by simply ordering online. Pizza Hut is offering contactless delivery to its customers without stepping out.

Leoben

The Austrian city of Leoben has modified its logo to highlight the necessity of keeping distance during the Corona crisis. The aim is to overcome the current crisis faster together with its citizens.

Hyundai

The stylish letter “H” on the logo of Hyundai is a representation of two people handshaking. This. Shaking hands is against medical recommendations, hence the South Korean automaker has redesigned its logo to promote it.

Fevicol

Fevicol, India’s one of the most trusted brands when it comes to adhesives, has beautifully played with the logo where the elephants are keeping a distance from each other. This creative logo has been further emphasized by a clear message which says in Hindi “For tomorrow’s strong bonding, please maintain distance today.”

Kappa

Kappa, the Italian sportswear brand has also changed its logo where the Kappa couple is no longer back-to-back to maintain social distance.

Subway

One of the world’s fastest-growing restaurant franchises, Subway in India has altered its logo with a mask to raise COVID-19 safety awareness.

Razer

The international gaming hardware manufacturer, Razer, has changed its logo while keeping the symmetry and recognizable three snakes.

Deutsche Bank

Deutsche Bank changed its famous logo in the middle of the corona crisis. The slash in the square has shaped the appearance of the largest German bank since 1974. Now the slash has come out of the square to promote the message keep your distance. At the same, the company has used the logo with the shape of a house where the slash is inside to encourage staying at home.

Audi

The German car manufacturer Audi has cleverly played with the ring to promote social distancing and at the same time highlighting the message “we are in this together.”

TimeOut

The TimeOut has closed its restaurants and bars to tackle the rising numbers of infected people all over the world. The company has creatively struck out the word “Out” and replaced it with the word “In” to promote staying at home.

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