Is your business ready for a successful Black Friday and Cyber Monday?

Black Friday and Cyber Monday promotions are a huge source of e-commerce sales all over the world. Due to Covid-19 pandemic situation, more shoppers are expected to rush online to make their purchases. In 2020, inventory and shipping constraints are expected to face challenges for retailers of all sizes, but especially for independent and small businesses.

It’s a lot to handle, but now’s the time to prepare, plan and process (3P’s) so you can make the most out of these upcoming holiday sales. Use this checklist to start planning for Black Friday and Cyber Monday:

1. PREPARATION IS THE KEY  / + 10 DAYS BEFORE BLACK FRIDAY

• Brainstorm about the deals you are going to offer
• Determine the duration of your campaign
• Keep an eye on competitors activity

2. PLANNING / 8-9 DAYS BEFORE BLACK FRIDAY

• Prepare a campaign calendar
• Brainstorm about a number of post and stories you are going to create
• Think about the type of post and stories you are going to publish (image, videos, gif etc.)
• Think about social media platforms you are going to use
• Plan the date for starting “teaser faze”

3. COUPON CODE AND GIFT CARDS / 7 DAYS BEFORE BLACK FRIDAY

• Check your site speed and checkout Process
• Create a countdown banner for your website
• Create coupon code and test
• Display discounts clearly on the homepage
• Start selling gift cards digitally

4. CREATE CONTENT / 6 DAYS BEFORE BLACK FRIDAY

• Create social media posts
• Design stories for social media channels
• Create a banner for your website
• Create newsletter

5. DRAFT CAPTIONS / 5 DAYS BEFORE BLACK FRIDAY

• Write all the captions for all the posts
• Research on #hashtags in advance
• Draft your newsletter messages

6. TIME TO TEASE / 4 DAYS BEFORE BLACK FRIDAY

• Start sharing teaser posts and stories
• Start teasing via website
• Create special Black Friday and Cyber Monday highlights on Instagram

7. SHOWTIME

• Send out a newsletter
• Post Black Friday posts and stories. Do the same on Small Business Saturday and Cyber Monday
• Don’t forget to have fun

Preparation, planning, and processing earlier rather than later are the keys to success. This checklist should cover most of what you need to do for making your online campaign a success for this year’s upcoming sale events.

Treat Black Friday and Cyber Monday sales and promotions as a learning experience. Stay motivated, and set realistic expectations, and remember that details matter.

🙌 If you and your business require support in making your campaigns a success, just reach out to us via the contact. We are looking forward to making your campaigns successful together.