“Why do I need a perfect pitch deck for my business”?

In case this question has popped up in your mind then you are not alone. We have encountered clients who don’t understand the importance of a good presentation and at the same time even hesitate to ask.  The bottom line is having that pitch-perfect presentation is a must-have for any growing business. Whether it is for presenting new ideas to a new client or quoting for a big project, your presentation must be well-prepared and designed. Creating a good business presentation does require you to put in a bit of effort. It requires skills, knowledge, willingness and practice to pull things together. A good amount of time is required to create that perfect business presentation which represents the business and the brand.

There’s a science to it

When presenting to an audience, you need to get a lot of information across as quickly and as concisely as possible. To achieve that, the design of the information has to be powerful enough to flick that switch in people’s brains from off to on.

For example, the right colours can evoke different emotional responses from your audience. Also, the right usage of bullet points can convey the message.  There’s more to it than just words and pictures on a page. A well-designed presentation deck can tell a story, influence people and make information easier to digest and remember. This is known as the Cognitive Load Theory (CLT). CLT is an instructional design theory that reflects the way that we process information

On the contrary, a not-so-good presentation fails to hold the audience’s attention, and can even lead to disappointing outcomes. A business presentation is often the first document about your organization that your clients or partners get to see. To increase chances of winning that vital investment, that dream project or that ideal client good design is crucial.

Where do you start?

Gathering all the information for presentations and tender documents can take days, which ultimately leaves no time for design and risks all the hard work amounting to almost nothing. At the same time, not everyone knows where to start when it comes to designing and making the presentation professional. So, here are our recommendations:  

Step # 1

Gather all the necessary information together and be sure about what it is you want to communicate to the target audience.

Step # 2

We highly recommend getting a professional presentation template designed that you can use when needed. In this way, you will avoid the unnecessary last-minute rush. You can do that by contacting a professional design agency or a presentation designer.

Recently at Oridoc, we have developed a professional presentation template as well as a corporate presentation deck for Köln based company newwork-newwork. The process was simple. We started brainstorming about the requirements, target audience brand guidelines etc.  Once we had received all the information in a Word document, we started working on designing the template based on the character of the brand. We give extra emphasis on the brand character because it gives the business a unique personality and recognition in the market and the minds of the consumers. Once the template was finalized, we developed the presentation deck, 100% tailor-made and ready to use.

Don’t have time or budget? Then there are quite a few platforms where you can purchase well-designed presentation templates. However, we don’t recommend it as the designs are generalized and not specific to your content. Our recommendation is to make a one-time investment in terms of time and money by hiring a design agency/consultant. In the long run, you and your company will be able to use the template to make a long-lasting impression to your clients.

At Oridoc, we’ve a design and marketing consultant who can guide you and develop a perfect pitch deck for your business that will help you to grow your business.  Reach out to us via the contact form, if you’re ready to level up your pitching game to the next level.