Blogging is an incredibly useful tool to increase traffic and generate leads via the website and other social medial channels. Apart from the SEO strategies like keywords, titles, meta descriptions, and blog posts are powerful tools for gaining visibility for your brand and business.

However, keeping up with writing a blog post can be challenging. At oridoc, we always emphasize on the consistency of posting blog posts and contents via different channels. One of the ways to ensure consistency of publishing high-quality blogs is by developing a blog calendar. Similar to your content calendar, a blog calendar is a schedule that outlines articles to be published for the months to come.

Following 7 steps will guide you through about creating a blog calendar that will help you to boost your business:

1. Frequency

A company need to decide how frequently they should publish blog articles. Even though there’s no magic number regarding the frequency, we advise at least once a month. Based on the goal of the company and the available human resources, the right frequency needs to be decided.

Following factors to be considered while deciding the frequency :

• Goal: The rule is rather simple, higher the number of articles per week = higher traffic to your site. If the goal is to have content to send in a monthly newsletter, then frequency should be less.
• Consistency: It’s better to publish regularly even if infrequently than to publish a lot of content sporadically.
• Resources: Do you have full-time employees, budget for writing articles? How many posts can you afford?
• Competitors Analysis: Start with this benchmark study. This will give you an idea of how often to publish

2. Important Dates for Your Business

Start with talking with your top management at least 03-04 months in advance regarding the upcoming important dates. In this, way you will have the top-level onboard with you and will be able to sync the blog calendar with a schedule of the company.

Important dates might be related to:

• Company events
• Promotions and specials
• New product or service launches
• Company anniversaries
• M&A Activities

3. Events

Combining national and international events with the blog articles relating to the business can help to reach a wider audience in a short period.  At oridoc, we highly advise looking at important dates around national and international events. For example, global events such as Christmas and national events such as national victory day etc.

4. Data-Driven Posts

Data is one of the most powerful tools in the digital era. Social media analytics, web analytics can help to plan future blog posts based on past blog posts. Developing article that readers already like the most can generate more traffic and develop loyalty.

5. Content Research Tools

Using the content idea-generating tools can help in developing trending blog ideas that are guaranteed to make your readers come back for more. In case, you want to learn more about these tools please, refer to our previous blog post regarding “Free Content Idea Generators”

6. Retrograde Flow

Retrograding the flow will ensure meeting the deadlines for publishing articles right on-time and also will provide a large cushion of time. Walking backwards will help to identify how many steps and people are required before the article is ready for publication. Start with the desired publication date and work backwards to assign due dates for each step of the process.

7. Remain Agile

While consistency is key, being agile in publishing blog posts is almost as important. Things will happen that will change the publication date. Being agile will help to stay relevant and deliver trending articles to your audience.

Need help with developing blog calendar?🙌

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