It is crucial to driving as much attention to your post as you can within the first 15-20 minutes because the algorithm favours those posts that get an initial spike of likes. There’s no one-size-fits-all solution. The best time to post on Instagram is highly individual. It depends on you, on your business, and on your audience demographic. To find the most optimal posting time takes research and time.

Here’s how you can find the best time to post on Instagram:

1. Data Research

Find out when your followers are online. Go to Insights -> Audience and scroll down to see on which days of the week and which hours followers are the most active.

2. Hypothesize

Now pick the hours when most of your followers are online and post on those specific hours. Experiment with different posting times to identify the Most Optimal Hour. active on Instagram and start posting at different times within that period, to track any difference you receive in engagement rates.

3. Schedule

It might take a few weeks for enough data to accumulate. Now time to use the collected data for scheduling future posts. Scheduling post will ensure consistency. Try putting your hypothesis into action with scheduling for a set period of at least three weeks.

4. Analyze

The process is a marathon, not a sprint. If you want to make data-driven decisions, you first need to accumulate that data and analyze your findings to figure it out. the best times for your content. After few weeks of testing with scheduling, you will have an idea of which content resonating with followers at which times.

5. Continue Experimenting

Continue testing new times. Content performance data is based on the posting history. So, check the insight on a monthly basis and try out new times if needed. Optimal usage of insight and scheduling content for the best time to post will increase reach, boost engagement and, ultimately gain more customers.

Every brand has a unique audience. What works for other brands might not work for you so it’s important to do your own experimentations to find your best time to post on social media.